QR Codes

Facebook Paints Giant, Useless QR Code on Roof of Headquarters

Painting enormous QR codes that are scannable from the air is something of a rite of passage for tech nerds—sort of like tagging a railway overpass in your hometown when you were a kid. Now, Facebook has gotten in on the action, unveiling a 42-foot wide QR code on the roof of its new headquarters at 1 Hacker Way in Menlo Park, Calif. When scanned, the code opens a Facebook fan page devoted to the code itself—a solipsistic bit of foolishness that perfectly mirrors some of the underwhelming aspects of QR codes themselves. This being Facebook, a lot of geekery went into testing the code. One employee hacked a Canon camera's firmware, strapped it to a homemade remote-controlled helicopter, and flew it over the roof—where it was able to take photos of the code. Of course, it worked. See a video of the paint job after the jump.

Which Mags Were Biggest Users of QR Codes in 2011?

Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has a new report out that says that in all of 2011, nearly 4,500 codes appeared in ad and editorial pages in the top 100 titles.

The World’s Largest QR Code (aka the World’s Biggest Waste of Time)

To the dismay of art directors and aesthetes everywhere, QR codes seem to be gaining steam.

Trash-Can Ads Get High Tech on L.A. Beaches

Commune with the waves and dolphins, sure. Isn't that why people flock to the beach? But start a dialogue with 500 trash cans in the Santa Monica sand? A new campaign for environmental nonprofit Heal the Bay is trying to encourage tourists and locals to do just that, using their smartphones to read QR codes on the ad-wrapped cans.