Taco Bell Whips Up QR Codes From Lemons, Avocados
Creativity
Taco Bell has just launched a new Cantina Bell menu, partnering with chef Lorena Garcia to create gourmet-inspired bowls and burritos featuring new ingredients for Taco Bell (including whole black [...]
Which Mags Were Biggest Users of QR Codes in 2011?
Performance Marketing
Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has [...]
The World’s Largest QR Code (aka the World’s Biggest Waste of Time)
Creativity
To the dismay of art directors and aesthetes everywhere, QR codes seem to be gaining steam.
Trash-Can Ads Get High Tech on L.A. Beaches
Creativity
Commune with the waves and dolphins, sure. Isn't that why people flock to the beach? But start a dialogue with 500 trash cans in the Santa Monica sand? A new [...]
For Advertisers, Will QR Codes Blend the Print-Mobile Experience?
Ignoring Harold Ramis’ (playing Dr. Egon Spengler) dire warning: "Don't cross the streams," advertisers are daily crossing the streams of media experience, combining Internet and mobile interaction with more traditional [...]