Publishing Trends to Watch in 2020
The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry [...]
Why Some Big Brands Are Starting to Produce Their Own Podcasts
Performance Marketing
Hidden in the basement of the InterContinental New York Barclay Hotel in midtown Manhattan is a deserted tunnel that once transported wealthy travelers to and from Grand Central Terminal during [...]
How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years
Performance Marketing
NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends.
How Popular Podcasts ‘StartUp’ and ‘Lore’ Are Making the Unlikely Transition to TV
In a sentence that only makes sense in 2016, your favorite podcasts are becoming TV shows.
ESPN’s Long-Form Storytelling Could Turn Sports Podcasting on Its Head
Performance Marketing
It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the
Adweek Podcast: Let’s Talk iPhone 7 and Facebook’s War With Ad Blockers
Performance Marketing
Apple's got a new iPhone, Facebook's escalating its war with ad blockers, and Snapchat is poised to earn $1 billion in 2017.