These ‘Don’t Smoke and Drive’ Posters From Uruguay Are Made of Marijuana
Creativity
Here's a PSA campaign that takes the idea of medium-as-message to a higher level. Created for Uruguay's Association of Cannabis Studies, the out-of-home initiative features three posters printed on paper [...]
What Pot Marketers Can Learn From Pills and Booze
Brand Marketing
As decriminalization, authorized medicinal use and regulated recreational use of marijuana expand across the U.S. at the state level, the cannabis brand experience is transforming.
Snoop Dogg Is Launching an Ad-Supported Social Network for Marijuana Aficionados
Snoop Dogg is launching an ad-supported social network called Merry Jane for users and sellers of cannabis products. The rapper announced the move at the TechCrunch Disrupt conference this afternoon, [...]
This Oregon Newspaper Is Looking for a Marijuana Critic
Performance Marketing
With Oregon becoming the latest state to legalize recreational marijuana last month, Portland's major daily newspaper is looking to grow its cannabis coverage.
The Growth of Marijuana Business Media
The first trade magazine I launched, Paraphernalia & Accessories Digest, served the headshop industry. I had cofounded High Times four years earlier, by then a resoundingly successful consumer magazine. The market the [...]
The 10 Most Fascinating Digital Marketing Stats of the Week
Performance Marketing
The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online [...]