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Google Wants to Make Mobile, Video and Programmatic ‘Revolutions’ Blasé by 2020

Creativity

Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its European business before quietly ascending to global chief business officer 13 months ago.

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YouTube Makes Video Games Easier to Find for Consumers and Advertisers

Digital

YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers.

More than 25,000 games will have their own Internet pages on the platform, which is called YouTube Gaming and will be available later this summer in the United States and United Kingdom. 

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How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

Digital

It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with […]

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YouTube May Be Worth Up to $40 Billion—More Than Twitter

Digital

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies.

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7 New Things That YouTube Revealed At Vidcon

Digital

YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help.

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YouTube Unleashing the Power of Its Network at VidCon

Digital

YouTube has been on a roll promoting its top stars on everything from billboard advertisements to TV spots.

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