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Why Esports May Be the Next Great Frontier for Marketers

Brand Marketing

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.

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The Ad Industry Is Mediocre or Worse at Hiring Diverse Talent, Study Finds

Brand Marketing

According to new data released by the American Association of Advertising Agencies, 74 percent of 4A's members surveyed feel agencies are either mediocre or worse when it comes to hiring [...]

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CSO Imran Khan Explains Snapchat’s Rebrand to Snap Inc.

Performance Marketing

Under the newly created Snap Inc. corporate name, chief strategy officer Imran Khan revealed a couple of notable stats during his pitch today for advertisers at Advertising Week. 

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The Jolly Green Giant Is Back and Coming to a Theater Near You

Brand Marketing

The newest CGI superhuman to hit American movie screens this fall isn't part of the DC or Marvel universes; he doesn't struggle with the ethical challenges of his powers; he's [...]

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Annie’s Homegrown Sets Bunnies Loose in a Grocery Store for Shamelessly Cute Ad

Creativity

Annie's Homegrown hops online with a campaign featuring bunnies. So many bunnies. Created by the Bell Shop, in-house agency for Annie's parent General Mills, the Facebook and Instagram push consists [...]

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Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads

Performance Marketing

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.