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Using Sex for a Sales Breakthrough

Performance Marketing

How does a marketer who sells a utilitarian, and arguably boring product, breakthrough in a multi-million dollar category? At least one secret sauce ingredient to their success: sex.


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Ad of the Day: Dollar Shave Club Shamelessly Mocks Axe and Old Spice in Shower Gel Ads

Brand Marketing

Attention, men. If your body wash makes you feel like a muscle-bound rage monster, or a cologne-oozing nightclub sleaze, Dollar Shave Club wants you to consider a simpler option.

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5 Themes Millennials Should Keep in Mind as They Begin Their Careers

Brand Marketing

I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles [...]

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These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry

Brand Marketing

The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment. [...]

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Disrupting Entrenched Marketing Ideas

Performance Marketing

Disruptive technologies can fundamentally shift a business’s trajectory. But what about disruptive marketing ideas? Continuity-marketer Dollar Shave Club didn’t disrupt the technology of razors, but they disrupted the distribution channel [...]

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Unilever Buys Dollar Shave Club in Reported $1 Billion Deal

Brand Marketing

Being a disrupter might land you a billion dollar deal.