Using Sex for a Sales Breakthrough
How does a marketer who sells a utilitarian, and arguably boring product, breakthrough in a multi-million dollar category? At least one secret sauce ingredient to their success: sex.
Ad of the Day: Dollar Shave Club Shamelessly Mocks Axe and Old Spice in Shower Gel Ads
Attention, men. If your body wash makes you feel like a muscle-bound rage monster, or a cologne-oozing nightclub sleaze, Dollar Shave Club wants you to consider a simpler option.
5 Themes Millennials Should Keep in Mind as They Begin Their Careers
I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles [...]
These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry
The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment. [...]
Disrupting Entrenched Marketing Ideas
Disruptive technologies can fundamentally shift a business’s trajectory. But what about disruptive marketing ideas? Continuity-marketer Dollar Shave Club didn’t disrupt the technology of razors, but they disrupted the distribution channel [...]
Unilever Buys Dollar Shave Club in Reported $1 Billion Deal
Being a disrupter might land you a billion dollar deal.