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An Unexpected Journey With Werner Herzog

Performance Marketing

In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of [...]

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GroupM Entertainment Names Adam Pincus to Programming Role

Brand Marketing

Adam Pincus, a longtime leader in branded content development at MediaCom, has assumed a new role at GroupM Entertainment under CEO Peter Tortorici. In his new job, Pincus becomes evp [...]

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Maker Studios Is Building an In-House Ad Team

Performance Marketing

Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to [...]

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How Two CW Rejects Became the Masters of Branded Web Video

Performance Marketing

Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a [...]

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Hulu Pushing Further Into Branded Entertainment With Alloy

Performance Marketing

For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video [...]