Measuring Custom Campaigns With UTM Codes
Performance Marketing
Custom Campaigns give you the ability to add campaign parameters to the destination URLs of your blog posts, online marketing ads, social media content, etc. That way, you’re able to [...]
Allure’s New Editor Talks Diversity, YouTube and Branded Content
Performance Marketing
Specs Current gig Editor in chief, Allure Previous gig Editor in chief and CMO, Nylon Media Twitter @heymichellelee
Get Off the Content Hamster Wheel
Performance Marketing
Content is king, to be sure. But how did we end up on this crazy treadwheel, cranking out B-to-B content for content’s sake? Daily blog posts. Three tweets a day. [...]
Glamour and Self Magazines Just Launched a New Sales Network Called Condé Nast Aurora
Performance Marketing
The past year and a half has brought some major structural changes to Condé Nast, where several brands' business operations have merged to create large-scale sales offerings.
Jane Pratt Shares Her Thoughts on the Future of xoJane at Time Inc.
Performance Marketing
In recent months, Time Inc. has been scooping up digital brands in an effort to reach a millennial audience, including Zooey Deschanel's Hello Giggles and sports blog network FanSided.
Time Inc.’s Digital Innovation Group Is Launching Its Next Big Vertical, ‘The Drive’
Performance Marketing
Time Inc. is betting big on digital-only brands.