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Marketing Pros Provide Advice for Peers

Performance Marketing

When marketing pros provide advice, marketing practitioners listen. One of the high points of the New York marketing community calendar each year is the Silver Apple Gala hosted by the [...]

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How Cannes Still Inspires and Surprises, and Why It Still Really Matters

Brand Marketing

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.

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This New Ad Award Aims to Help Students With Great Work Actually Land Jobs

Brand Marketing

Advertising award shows are a staple within the industry, and nowadays most have expanded to include a division dedicated solely to celebrating student work. Yet as Droga5 copywriter Kathryn Kvas [...]

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Why Juries Must Become More Diverse for Industry Awards to Be Truly Legitimate

Brand Marketing

Is it a coincidence that both the entertainment and advertising industries are facing a diversity crisis on their awards juries? Probably not. Both of these industries, which champion and celebrate [...]

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Here’s Why the Tribeca Film Festival Created an Award to Recognize Branded Content

Brand Marketing

The Tribeca Film Festival today announced finalists for its first branded content award. That's right—even New York's sought-after film festival is championing the marriage of entertainment and advertising.  

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Marketing Awards: What Are They Good For?

Performance Marketing

When I first started in this business, I remember that our new business pitch at Ogilvy & Mather Direct always included a page about the many awards the agency had [...]