Alt Image Text

Lexus Aims for Super Bowl Impact, While Other Car Brands Sit on the Sideline

Brand Marketing

While some automakers are pulling back on Super Bowl ads this year, Lexus and agency Walton Isaacson have committed to making their second sppearance in the Big Game. 

Alt Image Text

BMW Moves Into Zipcar’s Territory

Brand Marketing

To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are [...]

Alt Image Text

Adweek’s Top 5 Commercials of the Week

Brand Marketing

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably, [...]

Alt Image Text

Adweek’s Top 5 Commercials of the Week

Brand Marketing

You can learn a lot from this week's best new commercials. 

Alt Image Text

Study: Facebook Ads Influence Car Shoppers Mid-Funnel

Performance Marketing

Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, onl

Alt Image Text