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Media Pitch: Parsec Believes Time-Based Advertising Is Key to Mobile Success

Media

It’s difficult for publishers to sell digital advertising at a premium price because digital ad performance metrics are murky, particularly on mobile devices. Thanks to ad blocking, ad fraud, and [...]


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What’s Being Done to Rein In $7 Billion in Ad Fraud

Brand Marketing

Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over [...]

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Here Are 4 Common Methods That Ad Fraudsters Use to Make Their Ill-Gotten Money

Performance Marketing

We all know bot-fueled ad fraud is a major problem for digital marketers, but how exactly does it work? Who makes money off fraudulent ad views, and how do they [...]

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BoSacks: Ad Blocking is Our Reward for Abusing Reader Trust

Media

Full disclosure: I’m likely not be the normal reading consumer on the internet, and for the record, I do use ad blocking software. Without it my day on the web [...]

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Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study

Performance Marketing

Online ad fraud driven by bots will cost brands $7.2 billion globally this year, according to a forecast in a new joint study by the Association of National Advertisers and [...]

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Q&A: Tech Exec Says Publishers Need to Address Ad Blocking ‘Holistically’

Performance Marketing

While attending CES this week, Antti Pasila, founder and COO of Kiosked, which helps publishers deliver more relevant ads, was glad to take a little time away from the hectic [...]