This is a Profile

Russian Ring of Digital Ad Crooks Is Reportedly Making Over $3 Million a Day

Digital

White Ops today reported that a group of Russia-based cybercriminals is stealing $3 million to $5 million daily from premium-video-focused advertisers.

This is a Profile

Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study

Digital

Online ad fraud driven by bots will cost brands $7.2 billion globally this year, according to a forecast in a new joint study by the Association of National Advertisers and [...]

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Q&A: Tech Exec Says Publishers Need to Address Ad Blocking ‘Holistically’

Digital

While attending CES this week, Antti Pasila, founder and COO of Kiosked, which helps publishers deliver more relevant ads, was glad to take a little time away from the hectic [...]

This is a Profile

The Online Industry Is Losing $8 Billion a Year, and Ad Blocking Is the Least of Its Worries

Brand Marketing

Ad blocking is costing the industry $781 million a year—yet makes up only a sliver of the total $8.2 billion lost to major problem areas including bot traffic and content [...]

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This New Program Aims to Stop Ad Bot Owners From Getting Paid

Digital

Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to [...]

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How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Brand Marketing

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for [...]

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