Alt Image Text

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

Brand Marketing

By Erik Oster

This past year had consultancies rushing to get into the ad business, with Accenture acquiring London-based Karmarama, Deloitte snagging Heat in San Francisco and Epsilon winning the Del Monte

Performance Marketing

Millennial Mashup

By Chuck McLeester

Brand Marketing

Infographic: How Your Age Affects What You Share on Social Media

By Carrie Cummings

Brand Marketing

‘Food Babe’ Debacle Underscores Crisis of Credibility Surrounding What We Eat

By Patrick Coffee

Brand Marketing

This Agency Was Tackling Search Before Google Even Existed

By Andrew McMains

Alt Image Text

TBWA\Chiat\Day N.Y. Adds Top Managers

Brand Marketing

By Andrew McMains

Talk about a baptism of fire.

Alt Image Text

Accenture (Finally) Picks New Creative Shop

Brand Marketing

By Andrew McMains

Accenture's long and winding search is finally over.  TBWA is the company's new global creative shop, succeeding longtime incumbent Young & Rubicam. Accenture's annual media spending is estimated at $50 million.