Grindr’s New Clothing Line Will Benefit LGBTQ Athletes
Performance Marketing
Just in time for the 2016 Olympics, Grindr—the dating app for men—is launching a clothing line with proceeds going to fight discrimination against LGBTQ athletes.
NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping There?
Performance Marketing
NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today.
The Walking Dead Takes Another Bite Out of the Olympics
AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20 [...]
Visa Spends at Least a Third of Its Marketing Budget on Digital
Brand Marketing
Visa is one of the longest-running Olympics sponsors, with 27 years of support behind the games.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All [...]