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Heineken Is Cornering the Beer Market for Soccer Fans

Digital

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal.

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Germany-Brazil World Cup Match Was Bigger Than Super Bowl on Twitter

Digital

Yesterday's World Cup semifinal between Germany and Brazil (in which Germany routed the host nation 7-1, setting a record for largest deficit ever in a semifinal match) became the most discussed sporting event ever on Twitter.

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Twitter jokers piled on as Brazil was getting routed by Germany.

Digital

There's no crying in World Cup soccer, unless you want to end up a meme.

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Does America Now Like Soccer? World Cup Ratings Hint at It

TV / Video

Yes, that's it for the U.S. in the World Cup, but we went out with a bang: ESPN boasted its second-highest rating ever for a soccer match with a whopping 9.6 (people are watching during the day, so from your boss, shame on you, and, from the networks, thank you). Univision generated a 1.8 (representing 2.4 million viewers).

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How Audi Created the World’s Biggest World Cup Scoreboard

Brand Marketing

Anyone who remembers when Ikea installed living rooms inside of bus kiosks or Red Bull’s Nascar racing team set up a pit stop in the middle of Times

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Neymar Teams Up With PayPal to Bring Clean Water to Brazilians

Digital

With all the attention on the World Cup, Brazilian soccer star Neymar da Silva Santos Júnior—such a powerhouse that he's known simply by his first name&mda

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