Heineken Is Cornering the Beer Market for Soccer Fans
Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal.
Germany-Brazil World Cup Match Was Bigger Than Super Bowl on Twitter
Yesterday's World Cup semifinal between Germany and Brazil (in which Germany routed the host nation 7-1, setting a record for largest deficit ever in a semifinal match) became the most discussed sporting event ever on Twitter.
Twitter jokers piled on as Brazil was getting routed by Germany.
There's no crying in World Cup soccer, unless you want to end up a meme.
Does America Now Like Soccer? World Cup Ratings Hint at It
TV / Video
Yes, that's it for the U.S. in the World Cup, but we went out with a bang: ESPN boasted its second-highest rating ever for a soccer match with a whopping 9.6 (people are watching during the day, so from your boss, shame on you, and, from the networks, thank you). Univision generated a 1.8 (representing 2.4 million viewers).
How Audi Created the World’s Biggest World Cup Scoreboard
Neymar Teams Up With PayPal to Bring Clean Water to Brazilians