The United Nations 2030 Agenda for Sustainable Development includes Sustainable Development Goals (SDGs) to provide a blueprint for peace and prosperity for people and the planet. Brand leaders are stepping up not only to meet those goals but also incorporating them into their brand DNA and business model to provide a more sustainable and equitable future.

Kinda Lincoln Headshot accompanied by text that reads: SDG 1 NO POVERTY. Adweek Sustainability Playbook.

Inside Raven + Lily’s Purpose-Driven Business Model to Tackle Poverty Head-On

Kinda Lincoln, CEO, Raven + Lily

Rupen Desai headshot accompanied by text: SDG 2 ZERO HUNGER. Adweek Sustainability Playbook.

Dole Develops Systemic Answers to Combat Global Hunger and Malnutrition

Rupen Desai, Global CMO, Dole

Lina Polimeni headshot. Text: SDG 3 GOOD HEALTH AND WELL-BEING. Adweek Sustainability Playbook.

How Eli Lilly and Company Cracked an Inclusive Approach in Health Communications

Lina Polimeni, CMO Lilly USA, Eli Lilly and Company

Julie Fleischer Headshot accompanied by text that reads: SDG 4 QUALITY EDUCATION. Adweek Sustainability Playbook.

How Encantos is Inspiring Kids to Learn 21st Century Skills Through Culture

Julie Fleischer, Chief Growth Officer, Encantos

Shelley Zalis and Ronda Carnegie headshots accompanied by text: SDG 5 GENDER EQUALITY. Adweek Sustainability Playbook.

The Female Quotient Shares Roadmap for Putting Gender Equality Front and Center

Shelley Zalis, CEO, The Female Quotient
Ronda Carnegie
, CIO, The Female Quotient

Omar Mitchell headshot. Text: SDG 6 Clean Water and Sanitation. Adweek Sustainability Playbook.

How the NHL is Leveraging the Power of Sports to Drive Environmental Change

Omar Mitchell, VP Sustainable Infrastructure and Growth Initiatives, National Hockey League

Dean Aragon headshot. Text: SDG 7 Affordable and Clean Energy. Adweek Sustainability Playbook.

How Shell Plans to Achieve Net Zero Emissions by 2050

Dean Aragón, CEO & Vice-Chairman, Shell Brands International AG

Arielle Gross Samuels headshot accompanied by text: SDG 8 DECENT WORK AND ECONOMIC GROWTH. Adweek Sustainability Playbook.

Why Economic Impact is a Critical Component of Facebook’s Sustainability Plan

Arielle Gross Samuels, Head of Global Business Stra­­­tegy and Engagement, Facebook

Joy Tan headshot accompanied by text: SDG 9: Industry, Innovation, and Infrastructure. Adweek Sustainability Playbook.

Inside Huawei Technologies USA Efforts to Promote Digital Inclusion

Joy Tan, SVP Public Affairs, Huawei Technologies USA

Frank Cooper headshot accompanied by text: SDG 10 Reduced Inequalities. Adweek Sustainability Playbook.

BlackRock Highlights the Importance of Building Financial Wellness and Inclusion

Frank Cooper III, CMO, BlackRock

Shin-Pei Tsay headshot. Text: SDG 11: Sustainable Cities and Communities. Adweek Sustainability Playbook.

Uber’s Road to Green Recovery and Zero-Emission Transportation Options

Shin-pei Tsay, Global Head of Cities and Transportation Policy, Uber

Elmis Medina headshot accompanied by text: SDG 12 RESPONSIBLE CONSUMPTION AND PRODUCTION. Adweek Sustainability Playbook.

Restaurant Brands International Changes Supply Chain to Reduce Global Footprint

Elmis Medina, Head of Product Sustainability, Restaurant Brands International

Elmis Medina headshot accompanied by text: SDG 13 CLIMATE ACTION. Adweek Sustainability Playbook.

How Seventh Generation Embeds Clean Energy Goals into Business Approach

Ashley Orgain, Head of Advocacy and Sustainability, Seventh Generation

Mike Cessario headshot accompanied by text: SDG 14 LIFE BELOW WATER. Adweek Sustainability Playbook.

How Liquid Death Leans on Youth Culture for Sustainability Messaging

Mike Cessario, Co-founder and CEO, Liquid Death Mountain Water

Amy Senter headshot. Text: SDG 15 Life on Land. Adweek Sustainability Playbook.

How Kellogg Company Supports Farmers’ Sustainable Agriculture Practices

Amy Senter, VP, Chief Sustainability Officer, Kellogg’s

Chris Miller headshot. Text: SDG 16 Peace, Justice, and Strong Institutions. Adweek Sustainability Playbook.

Why Ben & Jerry’s Criminal Legal System Reform Efforts Go Beyond Philanthropy

Chris Miller, Head of Global Activism Strategy, Ben & Jerry’s