Your Guide to the Next 12 Months of Events

There’s no doubt that the pandemic irrevocably changed the events industry. Moving forward, there will be many questions to answer about the safety, sustainability and purpose of live, in-person events.

To understand what the events business will look like in the second half of 2021 and beyond, Adweek, Facebook and the 404 gathered insights and recommendations from industry leaders and condensed them into the new report, “The Future of Events: From Virtual to In-Person.” With an in-depth analysis of the key themes that will define the space and specific recommendations on how to adopt them, the report takes a comprehensive look at what’s next for the events industry.

The insights include:

• There is significant, pent-up demand for in-person events. 49% of survey respondents will attend more or the same number of events in 2022 as they did pre-pandemic in 2019.
• Human connections and professional networking are key reasons people want to attend events. Facilitating these in a hybrid environment will take thought and technological savvy.
• People will be more selective about which events they attend going into 2022, so maintaining connections and creating value will be crucial.

You have an exciting opportunity to rethink what events can be. Just make sure you’re fully informed as you do it—download the report today.