Your Connected TV Questions Answered

Is this the year advertisers catch up to advanced TV viewers?

The connected TV market is at a tipping point. Consumers have spoken: They want a traditional TV experience, sitting back and watching shows on the big screen in the living room. But they also want to do it around their schedule, seeing the shows they want to watch when they want to watch them. But advertisers aren’t there yet, mostly because they simply don’t know how to take true advantage of the CTV opportunity.

Our new ebook, “Your Connected TV Questions Answered,” is a one-stop resource that advertisers can refer to for reliable info about CTV. You’ll find out what you need to know to start incorporating CTV into your media plans.

Check out the full text of our ebook, “Your Connected TV Questions Answered”

There’s no more time to take a wait-and-see approach to CTV. From understanding the alphabet soup of options to figuring out attribution, measurement and scale, you’ll get the answers to the questions that may have stumped you in the past. Get the free ebook below.