It’s like the dark family secret that everyone knows about but doesn’t say out loud. Enterprise marketers hate their email service provider (ESP). Sure, that’s a strong word. But too many marketers are still using software designed for the marketing world of 20 years ago.
To solve this problem, you need to understand it better. A new ebook, “It’s Time to Ditch Your ESP: Why a Robust Customer Marketing Platform is the Solution Super Senders Need,” digs into why marketers put up with bad ESPs, the value of systems that connect directly with your data and how to raise the standards for cross-channel messaging.
Check out “It’s Time to Ditch Your ESP: Why a Robust Customer Marketing Platform is the Solution Super Senders Need.”
Key insights include:
- Personalization is a critical component of your overall strategy, but many ESPs can’t connect directly to your data. Leveraging a solution that can empower your team to deliver timely, relevant and compelling content is critical to long-term success.
- Data breaches are a constant threat and many ESPs are not set up to protect you. Investing in a tool that allows you to consolidate and leverage your data all in one place will lessen the likelihood of a breach.
You can’t fix what you don’t know—download the ebook today.
