A lot has changed since the 2012 elections, most of all how consumers (read: voters) get information. Consider these eMarketer stats: Four years ago, there were 122 million smartphone users in the U.S.; now there are over 210 million. In 2012, Americans spent one hour and twenty-eight minutes on their smartphones each day; now that’s over three hours. There were 54 million U.S. connected TV users during the last election; this year that number will jump past 160 million.
What Brands and Candidates Need to Know About Programmatic in 2016
It’s no wonder that Borrell Associates expects presidential candidates to spend more than $1 billion on digital advertising in 2016, six times what was spent in 2012. The big game changer is deeper digital integration and the widespread adoption of programmatic buying, which provides real-time efficiencies and data-driven targeting. But mastering this new form of automation is far from easy.
This is what made “Programmatic and Politics” the ideal topic for the inaugural issue of “WYNK: What You Need to Know,” Adweek BrandShare’s new explainer publication. Our goal? Clarify marketing’s most confusing affairs. In this issue, we’ve teamed up with The Trade Desk to outline everything we know about the data-driven campaign trail. Get the full text of “WYNK” here.
