Turning the Tables on Market Segmentation: Developing Marketing Executive Personas
Use the power of segmentation within your business
Segmentation is key to understanding customers—it’s also a valuable tool in optimizing the roles within your marketing team. Want to know why?
In a joint research project with The Sterling Woods Group, we surveyed marketing executives to better understand what makes us collectively tick and how we prioritize our organization’s needs. We uncovered three distinct marketing executive personas: Practical Performers, Intuitive Strategists and Data-Driven Deciders. Each embodies varying mindsets, skills, objectives and needs.
In this guide, our intuitive persona descriptions will help you:
Identify your strengths and potential blind spots
Build a marketing team with a mix of talents and perspectives
Learn how to market more effectively
Read about the different marketing personas and where you fall into the mix—download the guide today.
