These Are the Social Channels That Delivered the Best ROAS Last Year
A look at what trends will define 2022
How does social media fit into overall media plans? Which social platforms are delivering the best return on ad spend? What kind of social creative is getting results? What hurdles will social advertisers face in the coming year?
A new research report from Smartly.io and WBR Insights, “Social Advertising Trends 2022,” examines how North American B-to-C brands have been adapting their social advertising to the current market. The analysis identifies critical trends for social advertisers, along with actionable approaches on how to optimize social advertising strategies and budgets for 2022 and beyond.
Key insights include:
Increased social ad spend: 51% of advertisers spent more than half of their ad budgets on social advertising.
A rise in Instagram advertising. 44% said that Instagram was their top social ad channel in terms of spend, and 46% said Instagram gave them the best ROAS.
A growing reliance on automation: 31% of respondents reported using automation for social media advertising (up from just 13% last year) and 73% automate at least part of their social media campaign creation process.
Explore the social advertising trends you need to plan for in 2022. Download the report today.
