The Renaissance of Contextual Targeting

The Renaissance of Contextual Targeting

Why it matters and what it can do for your online campaign

With increased data regulation and the deprecation of third-party cookies, marketers need to find new sources of data to drive their online ad campaigns. Enter contextual intelligence, which uses how people engage with online content to inform campaign planning and strategy. Oracle Advertising’s guide, “The Digital Marketer’s Guide to Contextual Insights and Trends,” zeros in why context is king once again and details how it can be used to uncover actionable insights to boost marketing performance.

Insights include:

  • How consumer interest fluctuates online and how to pace campaigns accordingly.
  • The basis of positive and negative content trends and how they impact campaigns.
  • The various ways content on a page can be interpreted to reveal adjacent topics and new targeting opportunities.

Give your digital campaigns a shot to the arm with contextual intelligence. Download the guide now.