Finding fertility information online can be hard. Researchers from Verywell Family set out to understand just how hard it really is and what kinds of challenges prospective parents face in finding accurate, reliable and relevant information online. Their findings from surveying 1000 prospective parents are full of surprises, difficulties and joy.
Hear Rachel Berman, SVP and general manager at Verywell Family, and Joetta Gobell, VP of research and insights at Dotdash, discuss the findings in-depth in the above video. They cover the importance of verifying medical accuracy, ways content can support people throughout the emotional rollercoaster of their fertility journeys and how brands can lend support throughout the process.
