The Marketer’s Guide to Generation TikTok
The 4 things you need to know to create scroll-stopping content
TikTok has disrupted how an entire generation entertains itself, connects with each other and shops. With 1.2 billion monthly users worldwide, the platform has taken control of what we used to refer to as just Gen Z.
For many marketers, that’s both exciting and terrifying. Exciting because it’s creating a whole new way to engage with a notoriously difficult-to-reach audience; terrifying because, well, teenagers. An effective TikTok strategy requires you to understand what the platform does and what its users expect. That’s why we partnered with Student Beans to create the new guide, “An Inside Look at Generation TikTok.”
The guide features a range of stats and advice to help you create a scroll-stopping strategy, including:
- #TikTokMadeMeBuyIt: Exclusive Student Beans research found that 55% of TikTok users have actually made a purchase after seeing a brand or product on the platform.
- Brand success: How early adopters like e.l.f. cosmetics and Gymshark have leveraged hashtags and creators to make content that goes viral.
- Make em’ laugh: Generation TikTok likes a light-hearted approach, but how do you tap into this without abandoning your brand values?
The platform is set to become even more influential this year. Make sure you’re prepared by downloading the guide today.
