The Future of Out-Of-Home? It's Mobile

How billboards and Waze amplify each other

To understand consumers’ intent, consider the journey they’re on, literally. Where are they going? Better yet, what are they experiencing along the way? Out-of-home advertising allows brands to reach people who are on the move, but it has historically lacked the ability to target and optimize based on consumer behavior. Mobile can change that. Here’s how the two work together to navigate the road to purchase.