Your customers are real people with real values and real purchase preferences. But does your data tell you that?
While data can give you insights into customers’ awareness and purchase behaviors, you often end up with a one-dimensional – or “cardboard” – persona. It has no depth. Our new “3-Minute Cheat Sheet to Targeting and Reaching Actual People” provides tips and advice you can put into action to get at the “why” behind customer actions. That’s what adds the human element to your marketing.
Check out our new ebook “The 3-Minute Cheat Sheet to Targeting and Reaching Actual People.”
Human-centered marketing focuses on insights, not data. It starts with a deep understanding of your various target customers – not just what they buy, but what they do and what they stand for. These insights form the foundation to rich, nuanced personas that help you really understand who people are and why they behave like they do. And these personas become the foundation for messaging, media, activation and measurement that ensure campaign success.
Your brand’s story will ring true when you understand what your data tells you about real people. Download the ebook and start putting actual humans at the center of your next campaign.
