Use data to plan, target and measure cross-screen TV
This year’s Upfronts are going to be different from years past, given the massive shifts in both viewing habits and media buying. But what do you need to know to get yourself prepped for this all-important season?
LiveRamp’s just-released “2022/23 Upfront Playbook” outlines the TV industry’s most recent changes—such as the explosion of CTV and its opportunities—and shares how media planners and buyers, advertisers and publishers can collaborate on data-driven cross-channel strategies using the industry’s latest tools. Now’s the time to get your strategy set.
Lessons include:
Data power: How to infuse first- and third-party data into TV planning and targeting.
Streamlining for savings: Boost your campaign efficiency with a cross-screen approach.
Test and measure for success: Use insights learned from measuring, optimizing and reallocating impressions holistically across audiences to boost results by 20%.
Insert foresight into your Upfronts strategy and TV ad campaigns. Download the playbook today.
