Real-Time Intelligent Decision-Making Is Here

Much has been said about reimagining the in-store and online experience to make it as engaging as possible. But if your merchandising, inventory management and logistics aren’t up to par, no front-end experience will be able to make up for it.

That’s why savvy marketers are turning to automated decision-making to create engaging customer experiences by managing back-end processes. In its new ebook, “Real-Time Decisions in Retail,” SAS walks you through the process of embedding analytics into business processes to automate decision making and provide the insights you need to support those decisions. Real-time decisioning can reduce the impact of supply shortages or poor demand forecasts on your CX.

The ebook covers:

• The power of personalization. Automating things like which offers to make to individual customers and who to offer markdowns to makes personalization even more powerful as an experience tactic.
• Where intelligent decisioning is most needed. From forecasting demand to keeping supply chain issues in check, it’s most useful in places where you don’t have time to waste weighing the pros and cons of a decision.
• Supply chain issues that can instantly ruin your customer’s experience. But intelligent decisioning can help keep track of inventory levels, lead times from suppliers and more to make sure your products are always available and shipped on time.

Stop stressing over every little decision, download the ebook today.