Over half (56%) of people have purchased a product after hearing an ad for it on a podcast, according to research from the IAB and PWC. For Marshall Williams, CEO of Ad Results Media, it was the podcast Serial that kicked off the podcasting obsession most Americans now have. During his Challenger Brands breakout presentation, Williams sat down with Blayne Smith, associate director of acquisition at Policygenius, to discuss the brand’s podcasting strategy. From measurement and attribution to capturing leads, Williams and Smith cover it all. Check out the above video for more.
