Is Your Marketing Measurement Giving You Mixed Messages?

Most advertisers are using marketing measurement solutions that are not aligned with that view.

What Do You Really Know About Your Shopper’s Motivations?

What is motivating consumers to want a more personalized experience with a brand?

Balancing Content Environment and Massive Reach Remains Digital Video’s Challenge

It’s springtime, which means one thing in the media world: NewFront/Upfront season.

4 Risks You Take When You Aren’t In Control of Your Data

Your ability to create standout customer experiences is synonymous with the strength of your brand.

Changing the Game 2018

Creative disruption. Digital transformation. Today’s groundbreaking brands and organizations are driven by visionaries, inventors and game changers. Each year, She Runs It honors the true catalysts of innovation with the […]

Why Isn’t Everyone Talking About Mobile Fraud?

How much of your mobile app marketing spend is lining the pockets of fraudsters?

Why AI Is the Key to Optimizing Campaign Performance

When it comes to mobile video and rich media, brands are often failing to connect with consumers at the right point of the purchase funnel.

Everyone’s Talking About Identity, But What Does It Actually Mean?

Today’s marketer is constantly striving to build meaningful relationships with vast audiences of consumers who behave differently, use different devices, and increasingly expect personalized communications.

Push Your Organization to Achieve Real Customer-Centricity

In order to get into a position to drive customer-centricity and cohesive customer experiences, accelerate innovation and deliver business growth, marketers need to take back control.