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3 Ways to Make Mobile and TV Work Better Together

Research shows that adding Facebook advertising to TV campaigns is efficient at creating incremental reach.

Why Identity Matters to Marketers … and Consumers

Being able to identify customers accurately and understand who they are is critical for business growth today. It’s the prerequisite for marketing.

Why Mobile Marketing Success Requires Insight Into Lifetime Value

Marketers are paying greater attention than ever to Lifetime Value (LTV) and nowhere is this more important than in mobile marketing.

Why Window Shopping Now Takes Place on Mobile Phones

Retailers can just as easily stop someone in their tracks on a mobile phone as they can with a store window. Today, visual merchandising comes to life in a personalized way on a smartphone, creating inspirational moments that help shoppers discover and buy products.

Navigating the Future of Location-Based Insights

Marketers have long seen the value of location intelligence to gain a deeper understanding of how their consumers live, work, shop and travel.

Hyundai’s Message of Diversity Puts Family Back in the Driver’s Seat

Hyundai is taking a bold and new approach to its advertising, placing value on its customers and putting family back into the foreground.

How 3 Leading Brands Use AR and VR to Create Memorable Customer Experiences

Brands face three pertinent questions about augmented reality (AR) and virtual reality (VR): What is the technology capable of? Where is it going? And how fast will it spread?

How Princess Cruises Keeps Its Focus on Top-Deck Customer Experience

Today’s top travel brands look to appeal to consumers’ sense of identity, much the same way that fashion brands do.

If You Don’t Understand Digital Culture, You Don’t Understand Today’s Youth

If you want to know what’s driving Millennials and Gen Z, just look at how they’re engaging with digital technology.

Turner’s Speciale: The Future of Advertising Is Now

The media landscape has changed so dramatically over the past five years that, if you want to study the future of advertising, all you have to do is look around.