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Can a Short-Term Marketing Mindset Drive Enduring Brand Value?

Learn from leading brands that have achieved harmony and get applicable insight on building emotional equity while achieving meaningful ROI.

Is 2019 Your Year to Embrace Location Intelligence?

2019 needs to be the year that you truly leverage location intelligence.

Use Social Insights to Bridge the Brand Perception-Reality Gap

Brands need to rethink their approach to social with these three important considerations in mind.

The Most Important Traits of Great Immersive Experiences

Learn how Cadillac, Airbnb and Levi’s use immersive experiences to bring their brands to life.

The Three C’s of Post-Programmatic Success

Welcome to the post-programmatic era, where data-driven audience buying isn’t just for online, but for everywhere.

You vs. We: Which Is the Best Way to Phrase a Campaign?

There's a clear winner in the debate over you-phrasing and we-phrasing. But you will need to read on to find out.

Your Connected TV Questions Answered

There’s no more time to take a wait-and-see approach to CTV. Get answers to your questions about the CTV opportunity.

Your 3-Minute Cheat Sheet to Great Mobile Creative

These five tips will help you take advantage of what consumers expect from mobile.

Do You Have a Visual Strategy for Your Digital Advertising?

How computer vision technology can improve your approach to visual marketing.

Why France Is the Next Silicon Valley

Historically, France has represented the crème de la crème in art, architecture, culture and cuisine. But perhaps lesser known is that France is also an epicenter of technology and innovation.