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Why Total Transparency Is the New Norm for Agency-Client Relations

How to cultivate trust, transparency and satisfaction in the agency-client relationship.

Why Messaging Is Going to Become Your Most Important Marketing Channel

Brands like Lego, LiveNation and Acura are making messaging apps an important part of their marketing strategy.

Q&A: TIAA Leads with Values and Gets Results

Oath sits down with Mark Elliot, CMO of TIAA, winner of a 2018 Brandblazer award for its campaign on difference makers in the nonprofit sector, to discuss what it means to lead with values.

Fix These 4 Things Draining Your Creative Teams’ Productivity

Getting feedback and sign-off doesn’t have to be onerous or stressful. You just need to have the tools and procedures to get it done.

3 Keys to Mastering Mobile Landing Pages

When building your next digital marketing campaign, creating a continuous flow from mobile ad to landing page.

5 Things You Need to Do for Your 2019 Mobile Video Campaigns

As you finish up your planning for the next year, start getting your ad strategies aligned with your overall goals.

These Are the Conversion Tactics That Work

Find out more about the most important trends and tactics that will define ad tech in 2019.

When It Comes to Cookies, Don’t Settle for Crumbs of Customer and Prospect Data

Cookies may be sweetly tempting, but ultimately, they provide only empty calories in the form of disconnected identification and data loss.

The Right Mix of Data and Expertise Is the Recipe for Influencer Marketing Success

It’s not just the type or amount of data that matters. It’s what you do with it.

Are Your Ads Emotionally Unavailable?

Research shows there is still a significant and exciting correlation between the emotions an article elicits and the engagement rate of the ads within it.