If you don’t think that values can have an impact on the bottom line then think again.
Almost half of U.S. consumers will walk away from a brand if they are disappointed by its words or actions on a social issue. To stay competitive in this values-driven environment, your brand needs to be purpose-driven. To help Brandweek attendees understand the why and how of brand purpose, Meg Goldthwaite, CMO, NPR took attendees through defining, living and sharing your brand’s purpose.
