NPR: The Care and Feeding of the Purpose-Driven Brand

Watch the 2019 Brandweek breakout session


If you don’t think that values can have an impact on the bottom line then think again.

Almost half of U.S. consumers will walk away from a brand if they are disappointed by its words or actions on a social issue. To stay competitive in this values-driven environment, your brand needs to be purpose-driven. To help Brandweek attendees understand the why and how of brand purpose, Meg Goldthwaite, CMO, NPR took attendees through defining, living and sharing your brand’s purpose.