NexTech: Maximizing Performance Within a Private Marketplace


In 2018, Kroger launched its first private marketplace, another in the shift toward such ecosystems. During his NexTech breakout session, Scott Hamm, senior product manager of Kroger digital alternative revenue streams at 84.51, gave the audience insider tips on how brands can drive results in private marketplaces like Kroger’s. He recommended not overthinking campaigns and just getting projects out of the gate as soon as the opportunity presents itself. Once advertisers get projects off the ground they can drill down on expanding the experience and influencing customer navigations points on a high level.