NexTech: Driving Impact With OTT Advertising

 

As Justin Gutschmidt, head of sales strategy at Premion, said during his NexTech breakout session, it’s no longer a question of if you are going to invest in ad supported OTT, it’s how much. That’s why Gutschmidt decided to focus his presentation on the process of investing in OTT. From balancing content with ads to avoiding embrassing fraud, he sets the stage for driving measureable impact with ad supported OTT.