NexTech: 7 Things Every Publisher Needs to Know to Future Proof Its Ad Business

 

In the above video of his NexTech breakout session, John Shankman, CEO and founder of Hashtag Labs, examines the evolution of supply-side ad tech and provides a framework for how publishers and advertisers should think about it today. Shankman goes into the nitty-gritty details of successful ad ops, from establishing a core ad ops team to optimizing for Google Ads policy changes.