NexTech: 3 Ways to Use Programmatic to Capture Event ROI


Marketers spend a lot of money investing in events, but many still struggle to quantify post-event ROI. That’s why Al Torres, co-founder and president of SummitSync, and Leland Morris, VP of sales at 180byTwo, decided to use their NexTech breakout session to detail three ways to use programmatic to capture event ROI. From strategy to attribution, Morris and Torres walked the audience through actionable strategies for getting more out of events.