The leaky bucket problem is real—90% of users who download a mobile app delete it in the first three months, according to data from CleverTap. But as a brand, retaining users is critical to the bottom line. That’s why Steven Shapiro, VP of Americas marketing for CleverTap, decided to dedicate his Challenger Brands breakout session to four ways marketers can retail mobile users. For example, collect data to segment users into buckets based on behavior and user profile information and then optimize for their unique behaviors. For more check out the video above.
