How Paramount Is Pressing Play on Multicultural Communication

Paramount leaders share insights on what works and doesn’t work in inclusive marketing

In 2022, multicultural is the mainstream. Content that connects with consumers is content that is authentic, inclusive and rooted in equity. Media that moves people is media that challenges inner biases and showcases diversity.

As an authority in media and entertainment, Paramount tapped into its resources to share insights on what works and doesn’t work in multicultural communication, where brands frequently make mistakes and how cultural nuance can mean the difference between stories that resonate and stories that fall flat. Watch to learn what inclusive communication looks, sounds and feels like in 2022.