How Marketers Should Approach the New World of Mobile

Expect new technologies to create major shifts in consumer behavior

 

Mobile marketing is going through a major change that takes it beyond the phone.

More than 80 percent of U.S. adults now have a smartphone, according to the Deloitte Global Mobile Consumer Survey. But the mobile market is in the midst of an important pivot, with technologies like wearables, connected homes, connected cars and voice interaction altering consumer behavior and the ways brands can engage with their audiences.

In the video above, key mobile thought leaders from Deloitte Digital examine what brands can do to thrive in a market where consumers will be interacting with 40 to 100 different connected mobile devices.

“Marketers and brands have struggled with mobile already,” says Donald Brady, principal at Deloitte Digital. “As consumers begin to embrace connected, car, connected home, connected self, their experiences become much more complex and much more nuanced.”

Watch the video to hear more about what marketers should know about mobile’s new era.