How Brands Are Leveraging New Channels to Connect with Consumers

Watch the 2020 Challenger Brands breakout session


Consumers now spend 99 minutes a day streaming content compared to 53 minutes on social media, according to the Bureau of Labor Statistics. For brands, streaming combines the best of big-screen storytelling with the power of digital. During his Challenger Brands breakout session, Tim Natividad, head of performance advertising at Roku, broke down the landscape for the audience. For one, streaming creates an opportunity to take back control from the walled gardens and build a more flexible, targetable and measurable content strategy. Check out the above video for more insights on how to leverage the streaming opportunity.