Summer is getting into full swing, and that means one thing: The back-to-school shopping season is about to kick off.
Back-to-school shopping is actually the second largest spending time of the year. And if 2018 is anything like last year, it won’t disappoint. In 2017, back-to-school spending reached historic levels of nearly $84 billion, up more than 10 percent from the previous year. A new report from IBM Watson Advertising—“A Marketer’s Guide for Getting Smart on Back-to-School”—looks at the current back-to-school shopping trends and offers insights into how marketers can be sure their message reaches these increasingly important spenders.
DOWNLOAD THE REPORT “A MARKETER’S GUIDE FOR GETTING SMART ON BACK-TO-SCHOOL.”
Despite more dollars being up for grabs, back-to-school marketing is not without its hurdles. The timing of back-to-school shopping, as well as types of purchases, are becoming more unpredictable. Brands in electronics, apparel, supplies, food, personal care and other key categories targeting students and their families have new opportunities, but only with a deep understanding of the latest consumer trends and the ability to capitalize on the latest data-driven technology.
So get organized, personalize and leverage quality data to ensure you’re set to launch an A+ campaign.
