Pinterest, Instagram, Tumblr and even publishers like The New York Times have redefined how marketers think about visual advertising. That definition, however, hasn’t quite met a consensus among marketers. The official Oxford definition can wait though. What can’t wait is your understanding of the inner workings of the visual Web.
What exactly is the visual Web? How does it work? Most importantly, what should you be doing right this second? These are the right questions, and we’ve broken down our guide into three Pinterest boards that answer each. Those include the science of image technology from actual scientists, research on visual storytelling by industry experts and thoughts on visual storytelling as told by today’s marketing leaders.
Check out “The Guide to Visual Storytelling”
We also believe in practicing what we preach, which is why we’ve created this guide to the visual Web using the actual visual Web:
Follow GumGum’s board The Science of Image Tech on Pinterest.
Follow GumGum’s board What the visual web means for marketers on Pinterest.
Follow GumGum’s board Thoughts Regarding The Visual Web on Pinterest.
The evolution of the Web toward visuals has changed how marketers perceive and strategize their advertising initiatives. The education process has started all over again. It’s time to re-educate yourself.
