The era of linear TV is fading fast. But that doesn’t mean people have stopped watching. Connected TV is taking over the living room, marking a seismic shift in people’s entertainment choices and new ways advertisers can engage those viewers.
Telaria’s new guide, “What You Need to Know About Connected TV,” provides you with a detailed overview of how to reach the exploding CTV audience. In fact, it turns out that connected TV viewers are actually more accepting of ads. And they’re willing to take an action such as researching or purchasing after seeing an ad.
CHECK OUT THE FULL TEXT OF “WHAT YOU NEED TO KNOW ABOUT CONNECTED TV.”
The guide also features findings from a recent research study from Telaria and Hulu covering the viewing habits of Gen Z, the first OTT-native generation. It’s probably no surprise that these viewers are much more likely to binge watch. But did you also know that nearly 40 percent of Gen Z frequently uses recommendation engines to tell them what to watch? And they’re more than twice as likely as Gen X to share an ad they see on TV.
For more insights into the behavior of connected TV viewers, download the full guide. You’ll come away with a static-free picture of where TV viewing is heading.
