You might know Reddit as a place where consumers connect on similar interests. But did you realize that Reddit is also a key part of the purchase journeys for these community members?
Reddit users spend 32% of their total purchase journey in the consideration stage, evaluating 2x the number of brands than users on social sites, according to a new research study done in partnership with Verto Analytics, “Reddit’s Role in the Path to Purchase.” With Reddit users having a 12% higher post-purchase NPS than social platform users, it’s important that marketers are aware of how much Reddit impacts post-purchase advocacy and brand sentiment.
Check out complete research highlights from “Reddit’s Role in the Path to Purchase.”
How do purchase journeys on Reddit stand out? Among the research’s key findings:
- 90% of people who used Reddit for research trust the product information on Reddit more than other sites or apps.
- More time is spent by Redditors researching product and brand options on the site than on social platforms.
- Because Reddit users spend more time on research, their purchase decisions are made 9x faster.
For more insights on how to harness the power of Redditors, download the new research.
