What separates the world’s best marketers from the rest? It’s not just results–but priorities, strategies and even technology. The most successful teams are nearly nine times more likely than underperforming ones to have adopted a customer journey approach–and more than two-thirds of superstars say that strategy is boosting company revenue.
Our latest “State of Marketing Report” is packed with insights. We surveyed more than 4,000 marketing leaders around the globe to identify the patterns for success, as well as map out industry shifts and trends.
Check out the full text of our “State of Marketing Report.”
The best marketing teams are breaking down company barriers to create an integrated view of the customer. They’re investing in CRM and predictive intelligence tools. They’re more than four times as likely as their underperforming peers to be using email personalization technologies. The overachievers are 11 times more likely to be rapid responders on social media.
The nine takeaways in the report provide inspiration, comparative data and next steps for marketers who aim for serious success. Download the State of Marketing report for free today:
