Optimizing With AI—How to Level Up Your Content Strategy in 2020

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There are over 100 million photos and videos shared on Instagram every day. The question then becomes, how can you generate brand awareness in such a saturated space? For tech-savvy brands, the answer lies in AI. In the above video Michelle Belcic, VP of brand strategy at Dash Hudson, and Jordynn Wynn, marketing director at ColourPop Cosmetics, discuss how AI can inform your brand’s content strategy and drive conversions. For example, use AI to filter through tagged posts, identify visual trends and find content that will garner the most engagement.