The Brand Marketer's Guide to Social Media Advertising

User insights and targeting capabilities

What are you doing to ensure you're getting the most from your social ad dollars? Brands are spending more than ever on social media advertising—it will account for more than 23 percent of all digital ad spend this year, worth some $15.6 billion, according to eMarketer. But are you spending your budget efficiently? And how are you measuring the impact of your social campaigns?

The bottom line: you can no longer afford to plan and evaluate your social media mix one network at a time. You want a holistic, integrated view of your efforts on the top networks—Facebook, Snapchat, Instagram and Twitter—while understanding the nuances of each.

To help you out, TubeMogul has put together a handy Brand Marketer's Guide to Social Media Advertising. It explains the advantages and distinctions of Facebook, Instagram, Snapchat and Twitter, as well as a few unseen advantages of planning and measuring social media buys within one software platform.

Click the infographic below to learn more about social media advertising: